hunch fibre

one ingredient,
done right.

A daily fibre supplement.

The fiber gap nobody's talking about — for people already tracking everything else.

  • Bloating.
  • Energy crashes.
  • Blood sugar spikes after meals.

We got you.

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hunch fiber pouch and single-serve stick pack on a desk with a shaker bottle, plant, and notebook
Gluten-Free
Non-GMO
Vegan Friendly

the gap

your macros are dialed in.
your fiber isn't.

India's fitness culture is protein-obsessed. Fiber never got the memo.

15–20g average daily fiber intake in India
25–30g recommended daily intake

Fewer than 10–15% of adults actually hit that target. Source: peer-reviewed study, PMC, 2026 ↗

Not a gym-only stat — you're probably not the exception.

hunch fiber pouch and stick pack next to a stack of habit and nutrition books, with a mug

Not optimizing — just backing up the pipes.

You can't out-supplement a fiber deficit.

the fix · flagship release

hunch fiber.
one ingredient. no chaser required.

The one format that fits next to everything else in your bag.

100% husk. Nothing else. One clear job.

  • Supports digestive health
  • Helps you feel fuller for longer
  • Plant-based & unflavoured

Rip a sachet. Mix into water or your shaker. Drink.

Chia and ashwagandha are next in the lineup.

why psyllium, specifically?

Not all fiber is the same. Psyllium is viscous — it gels with water — which is why it's one of the few fibers with an FDA-recognized heart-health claim behind it (7g+/day, as part of a diet low in saturated fat and cholesterol, may reduce coronary heart disease risk) and shown to help regulate blood sugar. That's a US regulatory standard, cited here as the evidence bar psyllium clears — not a claim about this product's regulatory status in India. A lot of fiber supplements use non-gelling types that are milder but have a thinner evidence base and can cause more gas as they ferment. We picked psyllium because the science behind it is the strongest, not because it's the easiest to hide in a drink.

Source: US FDA health claim regulation, 21 CFR 101.81 ↗

how to use it

Start with one sachet a day, mixed into a full glass of water or your shaker — drink it fairly quickly before it thickens, then follow up with a bit more water. Morning, post-workout, whenever it fits into your day — consistency matters more than timing. Give your gut three to five days to adjust.

Made in a BRCGS, GMP, and ISO-certified facility.

Psyllium sourced from Unjha, Gujarat — where most of the world's psyllium comes from.

Made in India.

hunch fiber pouch and single-serve stick pack, close crop

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